In marketing themselves, what must unions find ways to do?

Unions must focus on selling and promoting themselves positively to effectively market their services and ideals. This involves presenting their value proposition in a way that resonates with potential members and the community at large. The goal is to communicate the benefits of union membership, such as better wages, job security, improved working conditions, and collective bargaining power, showcasing how these advantages improve the lives of individuals and families. By building a strong, positive image, unions can attract new members and retain existing ones.

The other options, while important aspects of union strategy, divert from the central focus of actively promoting and marketing the union's identity and mission. Increasing membership fees and dues, for example, may not be an appealing strategy to attract new members and could be perceived negatively. Conducting surveys and research is valuable for understanding member needs but is not a direct marketing effort. Engaging with community leaders can help build relationships and alliances, but it does not directly address the need to market the union itself. Therefore, the emphasis on positive promotion is crucial for the union's overall growth and effectiveness.