What are the main components that shape the image conveyed to the public by union members?

The image conveyed to the public by union members is significantly influenced by their actions and statements. This encompasses a wide range of behaviors and verbal communications that reflect the values, objectives, and unity of the union. When union members engage in collective actions, such as strikes, demonstrations, and community service, they demonstrate solidarity and commitment to their cause, which can resonate powerfully with the public. Additionally, the statements made by union representatives during negotiations or public engagements serve to clarify their position, advocate for workers' rights, and articulate their goals. This combination of actions and statements creates a narrative that shapes how the union is perceived by the community and can sway public opinion in favor of workers' rights and labor movements.

While leadership and strategy, benefits and contracts, and events and outreach also play vital roles in a union's overall presence, they primarily act as supporting elements that can enhance or bolster the image rather than directly shaping it. The immediate and public-facing components that influence perceptions most directly are indeed the actions taken and the statements made by union members.