What is identified as one of the hardest parts of an organizing program?

Identifying unorganized workers is often one of the hardest parts of an organizing program because it requires a thorough understanding of the specific industry, workplace dynamics, and the demographic characteristics of the workforce that may not be immediately evident. Organizers need to engage in extensive outreach efforts to pinpoint individuals who are not currently union members but may benefit from union representation. This involves not only finding the right people but also understanding their needs, concerns, and potential barriers to joining. Since many unorganized workers may not be aware of their rights or the advantages of union membership, this challenge can be compounded by a lack of information or mistrust towards unions. Consequently, effectively identifying and engaging with these workers is crucial for any organizing campaign's success.